THE CHOICE Bogenallee

The Choice

An oasis
in the heart of the city

Nestled in a quiet cul-de-sac on Bogenallee and surrounded by mature trees that lend a unique atmosphere, THE CHOICE is still close to Hamburg’s lively city centre. Between the vibrancy of Sternschanze, the calm of the Alster and the charm of Hoheluft, THE CHOICE promises a life full of opportunity without sacrificing peace or privacy.

Located in the heart of the Hanseatic city, THE CHOICE lays the foundation for a diverse and enriching lifestyle.

This unique residential project, tucked away at the end of Bogenallee, offers a haven for those seeking something special. Every apartment includes a private balcony or garden, while the penthouses are crowned with expansive rooftop terraces. These high-quality homes offer more than just living space—they promise a way of life that evolves with the seasons, offering calm with every view.

Diversity
that inspires

At THE CHOICE, diversity takes centre stage, offering everyone the home that fits their life.

Whether it’s compact two-room apartments perfect for singles or couples, spacious four-room flats ideal for families, or a unique maisonette that blends openness and flexibility—there’s a perfect fit for every lifestyle and life stage.

You’re in control

• 14 owner-occupied apartments: each with its own balcony or terrace—ideal for creating your personal outdoor space
• Living areas from approximately 54 m² to 132 m² to suit any lifestyle
• 2–4 room apartments: ideal for singles, couples or families seeking urban living with comfort
• 33 bicycle spaces plus 4 separate, lockable spots for cargo bikes
• Smart home features allow app-based control of lighting, heating and shutters—even remotely. Digital apartment access also available on request
• 24/7 parcel station: receive and collect deliveries any time—even when you’re not at home

Sustainable mobility with cargo bike lift

Freedom on two or three wheels: in a neighbourhood where parking is scarce, cargo bikes open new mobility paths. Our dedicated lift to the bike storage area makes this lifestyle even more accessible, simplifying transport and storage. Experience the ease of city living powered by pedal—greener, livelier and more liberating.

Perfection in every square metre

Premium features
for your home

THE CHOICE doesn’t just offer a variety of apartment sizes—it also provides a broad selection of customisation options. From flooring to fixtures, every detail has been thoughtfully chosen to suit a range of tastes and needs. Interiors range from modern minimalism to classic elegance, each designed to create your personal sanctuary. Balconies, gardens and rooftop terraces extend the living space outdoors, offering urban privacy. Large windows and sliding doors flood rooms with light and blur the lines between inside and out. Carefully selected materials and architectural details reflect our commitment to luxurious living and timeless style.

Enjoy the freedom to personalise your home. With a ceiling height of 2.64 m and tall 2.20 m interior doors, the apartments feel especially spacious. From fine parquet to premium tiles and bathroom fittings by AXOR, Kaldewei and Villeroy & Boch, every detail has been chosen with care. Elegant features such as designer taps complete the look. A smart home system controls light, shade and heat via app. And a private parcel station at the entrance ensures secure 24-hour delivery. Your personal haven awaits.

Your choice, your style

A bathroom
for every taste

Design your bathroom at THE CHOICE to suit your personal preferences. Choose from a range of elegant finishes at no extra cost. We offer AXOR fittings with matching flush plates from TECE in multiple finishes, countertop basins by Villeroy & Boch, and large-format tiles (up to 60 x 120 cm depending on shower area) in a variety of colours. All fittings are available in rounded or square styles. Whether you prefer classic elegance or modern chic, create a space that blends functionality with refined style.

In our Lüneburg showroom, you can see and touch the fittings in person and compare colourways and fixture styles, whether round or angular.

The location

At the centre of it all,
yet surrounded by green

THE CHOICE enjoys one of Hamburg’s most desirable locations, nestled between the lively Alster, charming Hoheluft and buzzing Sternschanze districts.

Just a stone’s throw from the Grindel high-rises yet set back in a peaceful street, this area offers access to cultural venues, shops and parks—alongside a surprising level of tranquillity rarely found in major cities. Here, you live centrally while enjoying a serene retreat—a rare urban balance for those who want the best of both worlds.

Getting around—easy and sustainable

THE CHOICE blends urban convenience with flexible mobility. A cargo bike lift simplifies active travel, while everyday shopping and public transport are just a short walk away. The bus stop at Bezirksamt Eimsbüttel is nearly on your doorstep.

Explore Hamburg with ease—whether it’s a quick shop, commute or countryside excursion, this is your perfect launch pad for dynamic city living.